Indian FMCG Industry Sees Boom in Sustainable Packaging: Real Impact or Greenwash?

Steffy Michael Gomes

doi:10.53032/tvcr/2025.v7n2.26

Indian FMCG Industry Sees Boom in Sustainable Packaging: Real Impact or Greenwash?

Authors

Steffy Michael Gomes Assistant Professor Department of Commerce, Kirti College Dadar

DOI:

https://doi.org/10.53032/tvcr/2025.v7n2.26

Keywords:

Sustainable packaging, FMCG, greenwashing, Extended Producer Responsibility (EPR), consumer perception, India

Abstract

Sustainable packaging is a trending phenomenon in Indian FMCG companies due to escalating green consciousness among consumers and rising regulations. However, with a number of organizations going green merely on paper by declaring themselves environmentally friendly, greenwashing concerns create doubt regarding its real impact. This article reviews sustainable packaging strategies among Indian FMCG leading brands, reviews financial and environmental reports, and investigates if these strategies are genuine or a form of greenwashing. The research also evaluates consumers' perceptions and regulatory difficulties, providing insights into the future of sustainability in FMCG packaging.

References

Central Pollution Control Board (CPCB). (2023). Plastic Waste Management Report 2023.

Hindustan Unilever. (2023). Sustainability Report 2023.

FICCI. (2023). Consumer Sustainability Preferences in FMCG.

Greenpeace. (2023). Sustainability & Greenwashing in FMCG: A Critical Review.

McKinsey & Company. (2022). The Future of Sustainable Packaging in Emerging Markets.

Downloads

FULL ARTICLE

Published

2025-04-30

How to Cite

Steffy Michael Gomes. (2025). Indian FMCG Industry Sees Boom in Sustainable Packaging: Real Impact or Greenwash?. The Voice of Creative Research, 7(2), 197–202. https://doi.org/10.53032/tvcr/2025.v7n2.26