Gender equity and sustainable women empowerment: A case of Kudumbashree

Abstract

Gender equity is addressed by Kudumbashree, a groundbreaking women-centric program in Kerala, India, using a variety of strategies.  Through the provision of skill-development programs and the promotion of microenterprises, this goal empowers women.   The program offers instruction in a variety of sectors, including traditional crafts, hospitality, and IT, and boasts a three-tiered women's network.  These initiatives increase women's economic independence and social mobility by providing them with skills for self-employment or salaried labour.  The neighbourhood groups within the network offer a helpful learning environment that is essential for helping women overcome social obstacles when they enter the workforce.  Additionally, Kudumbashree helps microbusinesses by providing training and financial support to female entrepreneurs. There are successful endeavours, yet there are still difficulties. Some businesses are limited to local markets due to inadequate branding and marketing. Furthermore, certain tactics are needed to connect with women from marginalized communities.    Potential solutions include forming marketing and sales teams, collaborating with industry experts, and supporting creative company concepts. Kudumbashree women could be further empowered by a state-level business ecosystem. Kudumbashree can continue to empower women and promote socioeconomic change in Kerala by tackling these issues and leveraging its advantages.