Cinema Economics in India: Analyzing Contributions, Challenges and Future Prospects

Abstract

The present research article examines the complex economic landscape of cinema in India, highlighting its significant contributions to the national economy, cultural identity, and employment generation. The Indian film industry has evolved into one of the largest globally, influencing not just local markets but also international cinema. However, it faces numerous challenges, including rampant piracy, regulatory constraints, and shifting consumer preferences, which pose threats to revenue and sustainability. The study analyses these challenges in depth, exploring how they impact the industry's growth and resilience. Furthermore, it discusses future prospects, emphasizing the role of digital platforms and international collaborations in transforming the cinematic experience and expanding market reach. By integrating current trends with historical insights, this research aims to provide a holistic understanding of the economic role of cinema in India and propose strategic pathways for its continued development and adaptation in an ever-changing global landscape.